Google's ad review process ensures that the ads you serve are not only family-friendly, but also comply with our strict editorial guidelines. We combine sensitive language filters, your input, and a team of linguists with good hard common sense to automatically filter out ads that may be inappropriate for your content. What's more, you can block competitive ads and choose your own default ads. It's your show from start to finish.
 | Competitive Filter Enables you to filter out specific competitors or specific advertisers |
 | Contextual Filter Eliminate delivery of ads that would be inappropriate to serve on pages |
 | Editorial Review All Google ads are reviewed and approved before being served on your pages |
filters keep out inappropriate and competitive ads. | Customizable default ads In the unlikely event that Google is unable to serve targeted ads on your page, we provide the option to display a default ad of your choice You can customize the appearance of ads, choosing from a wide range of colors and templates. Ditto with your search results page. Your reports are customizable, too. Flexible reporting tools let you group your pages in any way you want so you can view your results by URL, domain, ad type, category and more to learn where your earnings are coming from.
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